ER/Studio’s Case: A Journey from Zero Traffic to 13,000+ Visits in 6 Months


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From the Client

We’ve been working with DigiDream for a few months now, and I couldn’t be happier with the results. Their team approach is thorough and their SEO services have really helped our website get noticed. Their team is super responsive and they always take the time to explain things. Highly recommend them!
ER/Studio
Software Development/Database Design

Meet the business

ER/Studio is a software company specializing in data modeling and database design tools. Despite its robust product offering, ER/Studio was struggling with visibility in search engines and it was limiting its organic traffic. Therefore, their main goal was to establish a strong online presence and enhance search engine rankings that would help them drive relevant traffic organically.

The Challenge

ER/Studio’s website was starting from scratch in terms of SEO as it had zero organic traffic and a lack of visibility in search results. When we started the project, our client’s major concerns were:

  • The site was not appearing on search engine results pages (SERPs) for relevant queries.
  • Problems with their site’s speed, crawlability, and broken links.
  • The site had minimal optimized content and no structured SEO strategy.

So the main identified challenges were:

  • Zero Organic Traffic
  • Technical Issues
  • Lack of Content Optimization

Our Solution

To address the challenges ER/Studio was dealing with, Digideam implemented a comprehensive set of solutions. We worked on the ER/Studio site with the aim to maximize the site traffic by increasing its online visibility on the SERPs. 

Implemented Strategies

To transform ER/Studio’s online presence and drive significant traffic growth, we implemented an extensive SEO strategy that focused on several key areas. We structured our approach to address both technical issues and content-related factors which enabled us to drive long-term and sustainable results. We employed the following strategies:

Technical SEO Audit & Fixes

We began by conducting a detailed technical SEO audit of the website to identify and resolve critical issues. 

  • Identified and repaired broken links that were hindering both user experience and search engine crawlers from indexing the site properly.
  • Optimized page load times to improve both user experience and search engine rankings. Faster-loading websites rank better and keep visitors engaged.
  • Fixed issues related to the robots.txt file and XML sitemap to make the site easily crawlable by search engines.

On-Page SEO Optimization

Once the technical aspects were addressed, we turned our focus to optimizing the website’s content. 

  • Researched and implemented relevant keywords across meta tags, title tags, and headings to target the right queries on the site.
  • Improved internal linking to create a logical flow for both users and search engines. This helped in distributing page authority throughout the website.
  • Enhanced existing content by making it valuable, informative, and keyword-optimized. This highly improved its chances of ranking higher in SERPs.

Off-Page SEO: Link Building & Authority Growth

To build the site’s authority and improve search engine rankings, we employed off-page SEO strategies:

  • Acquired high-quality contextual backlinks from reputable sites within the industry, we made ER/Studio’s content authoritative and trustworthy for search engines.
  • Published high-quality guest posts on relevant blogs, we built brand visibility for ER/Studio and obtained additional backlinks. This not only improved SEO but also generated referral traffic.

Continuous Monitoring & Strategy Refinements

SEO is an ongoing process, so we continuously monitored ER/Studio’s performance and made refinements to the strategy by:

  • Regularly analyzed rankings for targeted keywords and made adjustments to content and link-building efforts to maintain and improve rankings.
  • Regularly analyzed competitors’ SEO strategies and adapted our approach to ensure ER/Studio remained competitive in the SERPs.

The Results

  • Total Traffic Growth

From 0 to over 13,000 monthly visits in 6 months.

  • On-Page Engagement

Significant improvement in bounce rate and average session duration, indicating increased user engagement.

  • Search Engine Visibility

Improved rankings for targeted keywords, reaching page 1 for several high-traffic terms.

Key Takeaways

Technical SEO is Essential for Your Site.

Addressing site speed and crawlability early on is the key to building a strong foundation.

Consistent Content and Link-Building Results in Sustainable Growth.

Using a combination of on-page SEO, content updates, and off-page link-building highly increases the chances of achieving sustainable business growth.

Boost Your Revenue with DigiDream

If you’re facing similar kinds of SEO challenges, DigiDream is exactly there for you to help you regain your site’s rankings and improve its online visibility. You can contact us today and find out how we provide tailored SEO strategies to help our clients grow their businesses.