From the Client
Meet the business
Texas Landscapes, a highly reputed landscaping company in Texas, specializes in garden design, maintenance, and outdoor solutions. Despite their excellent offline reputation, their online visibility was minimal where they were receiving only 100 monthly visitors. Their website struggled with attracting organic traffic, severely limiting their ability to attract new customers in the competitive landscaping market.
The Challenge
Texas Landscapes faced significant hurdles that directly affected its online performance and lead generation capabilities. Their website attracted only 100 monthly visitors, impacting their ability to secure new clients.
- The website targeted irrelevant or overly competitive keywords, failing to attract the right audience.
- The site’s content lacked depth and failed to meet SEO and user intent standards.
- Outdated website design with poor navigation and weak calls-to-action, leading to a low conversion rate.
- Lack of local citations and backlinks, reducing online authority and visibility.
- Incomplete and underutilized Google My Business profile, missing local engagement opportunities.
All of these challenges were pointing out to the following issues demanding urgent attention:
- Keyword Targeting Issues
- Thin and Unoptimized Content
- Suboptimal User Experience
- Weak Off-Page SEO
- Underutilized Google My Business (GMB) Profile
Our Solution
To address the challenges that Texas Landscaping was struggling with, DigiDream designed a tailored Local SEO strategy for teh company’s site. We focused on improving their local visibility to boost traffic and lead generation. After six months of implementing DigiDream’s comprehensive Local SEO strategy, Texas Landscapes achieved transformative results.
Implemented Strategies
To deal with the site issues, we designed an extensive and comprehensive Local SEO strategy tailored to improve the online visibility of Texas landscaping. We implemented the strategy as:
Comprehensive Keyword Research
- We conducted thorough keyword analysis using tools like Google Keyword Planner and SEMrush to identify low-competition, high-intent keywords.
- Focused on hyperlocal and longtail keywords such as “affordable landscaping services in Texas” and “Texas garden design experts” to capture specific customer queries.
High-Quality Content Optimization
- Created and optimized service-specific landing pages that addressed user needs, such as "Landscape Maintenance Services in Texas."
- Developed educational blog content and FAQs to position Texas Landscapes as a thought leader, including articles like “5 Tips for a Beautiful Texas Garden” & “How to Choose the Right Landscaping Company Near You”
- Ensured all content was SEO optimized with best relevant keywords, internal links, meta descriptions, and header tags.
Website Redesign for Better UI/UX
- Revamped the website to deliver a modern, mobile-responsive experience.
- Simplified navigation with a clear menu structure added clear, action-oriented CTAs to help users find their relevant services effortlessly.
- Improved website speed and performance to enhance user engagement and search rankings.
Building a Strong Off-Page SEO Foundation
- Conducted backlink outreach campaigns to secure high-quality links from reputable industry-specific directories and local businesses.
- Secured local citations and ensured consistent NAP (Name, Address, Phone) data across all listings.
- Claimed and optimized citations to boost local search rankings and credibility.
Google My Business Optimization
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Updated the GMB profile with:
Accurate business information.
High-quality images showcasing their projects.
Regular posts highlighting special offers and services. - Developed a review generation strategy, encouraging satisfied clients to leave positive feedback.
- Monitored and responded promptly to customer reviews to build trust and engagement.
The Results
After six months, Texas Landscapes achieved the following results:
- 10x Increase in Traffic
Website traffic increased from 100 monthly visitors to over 1,000 visitors—a 10x improvement.
- Improved Keyword Rankings
Key landscaping-related keywords ranked on Google’s first page, driving consistent organic traffic.
- Significant Lead Generation
Generated over 100 new leads, improving their client acquisition rates.
- Enhanced User Engagement
The intuitive site design and optimized content kept users engaged, reducing the bounce rates by 30%, while average time on site increased by 25%.
Services Provided
- Local SEO
- Website Design and Development
- Content Writing Services
- Off-Page SEO
- GMB Optimization
Key Takeaways
Strategic Local SEO Yields Measurable Results
Optimizing content, user experience, and off-page SEO can enable a site to achieve a significant increase in website traffic and boost lead generation.
GMB Optimization Boosts Local Credibility
A well-maintained Google My Business profile can enhance visibility, customer engagement, and trust for a company leading to significant local traffic organically.
Boost Your Revenue with DigiDream
If you’re facing similar kinds of SEO challenges, DigiDream is exactly there for you to help you regain your site’s rankings and improve its online visibility. You can contact us today and find out how we provide tailored SEO strategies to help our clients grow their businesses.
