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From the Client
Meet the business
VPN.com is a leader in the virtual private network industry, offering valuable services for privacy and security online. They compile and analyze data on a massive scale to provide reviews, comparisons and resources to help users choose the right VPN service for their needs.
Along with its cybersecurity focus, VPN.com also excels in premium domain brokerage, connecting clients with valuable single-word and high-value domain names. VPN.com aims to be a trusted resource for seeking secure and private online experiences.
The Challenge
Despite its success in providing quality VPN services, VPN.com faced significant challenges that were hindering its growth and search engine visibility, especially impacting its high-ROI premium domain brokerage services.
- Predominantly AI-generated content that lacked depth and originality ultimately hindering Google rankings.
- Off-page SEO issues such as low-quality backlinks, keyword-stuffed anchor texts, limited domain authority and a high spam score.
- An outdated website design that reduced user engagement and failed to convert traffic into leads.
These factors collectively resulted in missed opportunities where the main challenges they were facing can be identified as:
- Lack of Content Optimization
- Technical Issues
- Website Design
Our Solution
To handle the challenges faced by VPN.com, Digideam implemented a comprehensive solution for a complete site revamp. Solving its problems, our main goal was to make VPN.com a leader in its industry. Addressing the technical and design issues, we worked on the site to maximize its traffic and visibility with an excellent content strategy.
Implemented Strategies
Transforming VPN.com’s online presence, we implemented a comprehensive strategy that was specifically tailored to their site’s requirements. To address the identified challenges, DigiDream crafted a comprehensive strategy covering content, SEO, and website design:
Content Strategy Overhaul
We began by conducting a detailed technical SEO audit of the website to identify and resolve critical issues.
- Replaced AI-generated content with human-crafted, high-quality articles that provided value to users.
- Developed a structured content plan targeting relevant keywords to enhance search engine visibility.
- Focused on creating in-depth resources that positioned VPN.com as a thought leader in the VPN and domain brokerage industry.
On-Page SEO Optimization
Once the technical aspects were addressed, we turned our focus to optimizing the website’s content.
- Conducted a detailed backlink audit and removed low-quality and spammy backlinks which reduced the spam score.
- Improving link relevance we optimized anchor texts to align with target keywords.
- Acquired high-authority backlinks from reputable websites to strengthen the domain’s backlink profile.
Website Redesign
To build the site’s authority and improve search engine rankings, we employed off-page SEO strategies:
- Implemented a responsive and user-friendly design to improve navigation and engagement.
- Focused on a clean, modern aesthetic that aligns with VPN.com’s brand identity.
- Optimized the site for mobile and desktop performance for a seamless user experience across devices.
Continuous Monitoring & Strategy Refinements
SEO is an ongoing process, so we continuously monitored ER/Studio’s performance and made refinements to the strategy by:
- Regularly tracking performance using tools such as Google Search Console, Google Analytics and Ahrefs.
- Making ongoing adjustments to the content and SEO strategies based on data insights.
- Testing and optimizing the website design for improved performance and user satisfaction.
- Continuously refined our backlink acquisition strategy to maintain and enhance domain authority.
The Results
- Improved Rankings
Key pages ranked significantly higher in Google’s search results.
- Boosted Engagement
Website redesign resulted in higher time-on-site metrics and lower bounce rates.
- Enhanced Backlink Profile
High-quality backlinks acquisition reduced spam score and improved domain authority.
- Increased Conversions
Lead generation for premium domain brokerage services surged and improved ROI.
Key Takeaways
Tailored Digital Strategies Drive
Results
A comprehensively tailored digital strategy encompassing content, SEO, and design can drive measurable results, establishing a strong foundation for online visibility and growth.
Continuous Monitoring Ensures Long-Term Success
Regularly tracking performance and refining strategies based on data insights keeps a business ahead in an evolving digital landscape.
High-Quality Content and Backlinks
Matter
Original, structured content paired with authoritative backlinks creates a sustainable growth trajectory for search engine rankings and user engagement.
User-Centric Design Boosts
Conversions
A responsive and modern website design with excellent navigation enhances user experience. This ultimately results in maximizing lead generation and conversions for high-ROI services.
Boost Your Revenue with DigiDream
If you’re facing similar kinds of SEO challenges, DigiDream is exactly there for you to help you regain your site’s rankings and improve its online visibility. You can contact us today and find out how we provide tailored SEO strategies to help our clients grow their businesses.
