Guide to Improving On-Page SEO with Popular CMS Plugins

If you are a business owner, on-page SEO is the part you can control today. No waiting for backlinks, no guessing. You pick the right keyword, write the right page, set the right on-page fields in your CMS, and Google can actually understand and rank it.

This guide follows a repeatable process you can apply to any CMS:

Keyword research and mapping → title/meta → headers → content refresh → internal links → schema → media → QA

You will also see an “LLM-friendly” angle for every CMS so your pages are easier to parse for AI-driven results.

Key Giveaway

This table is the “entire blog in one view.” Use it as your roadmap.

Start here: the 20-minute on-page SEO setup (do this once)

1) Pick the page type you will optimize first

• Service business: your main “money” service page (example: /roof-repair-austin-tx/)
• Ecommerce: top collection page, then top product page
• Blog: your highest-intent article (the one that leads to enquiries or purchases)

2) Build a simple keyword map (one page = one primary keyword)

Example for a service page:

• Primary keyword: roof repair austin
• Secondary keywords: emergency roof repair austin, roof leak repair austin
• Searcher intent: hire a company (transactional)

3) Gather “social proof” you will add to the page

Pick 3:

• Reviews and rating summary
• Before/after photos
• Certifications
• Case study or results
• Guarantees and warranty
• Pricing range or starting price

4) Use these copy templates (copy-paste friendly)

Title tag template
Primary Keyword | Benefit | Brand
Example: Roof Repair Austin | Same-Day Service | ABC Roofing

Meta description template
What you do + trust + CTA (call/book/get quote)
Example: Need roof repair in Austin? Licensed crew, fast turnaround, warranty-backed work. Get a free inspection and quote today.

Top Recommended SEO Plugins for CMS:

1) WordPress

Step-by-step: optimize a WordPress page or blog post with Yoast

Step 1: Install and run first-time setup

1. Plugins → Add New → install Yoast SEO
2. Run configuration: site type, organization details, logo, social profiles
3. Do not install multiple SEO plugins at the same time (pick one)

Step 2: Set global defaults (once)

1. Yoast settings → Titles and meta
2. Set templates:
   • Posts: %%title%% %%sep%% %%sitename%%
   • Pages: %%title%% %%sep%% %%sitename%%
3. Ensure search appearance is correct for pages you want indexed

Step 3: Optimize a single page (your repeatable workflow)
Open the page editor and use the Yoast panel:

• Focus keyphrase: your primary keyword
• SEO title: use the template above
• Meta description: use the template above
• Slug: short, readable, includes keyword (example: /roof-repair-austin/)
• Headers:
  • One H1 only
  • H2s based on buyer questions (pricing, timeline, process, FAQs)
• Internal links: add at least 4
  • 2 to supporting services (example: leak repair, inspection)
  • 2 to trust pages (about, reviews, warranty)
• Media: add images, compress, write human ALT text

LLM-friendly upgrade for WordPress pages

Add a small “Answer box” near the top:

• 2 to 3 sentences explaining who the service is for, what you do, and how fast you deliver
• Then add an FAQ section with real questions customers ask.

WordPress Page Checklist

• One page, one primary keyword
• Title includes keyword + benefit
• Meta includes trust + CTA
• One H1, clean H2 structure
• Proof elements added (reviews, projects, guarantees)
• 4+ internal links
• Images compressed, ALT written
• Schema present (at least Article or Organization)
• QA: indexable, canonical correct

2) Shopify

Step-by-step: optimize Shopify pages using Plug in SEO

Step 1: Use Shopify’s built-in SEO fields first
For Products, Collections, Pages, Blog posts:

1. Open item in Shopify admin
2. Scroll to Search engine listing
3. Click Edit
4. Set:
   • Page title
   • Meta description
   • URL handle

Step 2: Install Plug in SEO and run the audit

1. Install the app
2. Run the scan
3. Fix issues in this order:
   
   • Missing titles and meta descriptions
   • Missing ALT text
   • Broken links
   • Thin or duplicate content

Step 3: Write better on-page content (Shopify-specific)

• Collection pages: add 150 to 300 words of helpful intro copy
• Product pages: use a structured format:
  • What it is
  • Who it is for
  • Key benefits
  • Ingredients/specs
  • How to use
  • Shipping and returns summary

LLM-friendly upgrade for Shopify

Add a short FAQ on:

• Shipping time
• Returns
• Ingredients/materials
• Sizing or compatibility

This makes your page easier to summarize and pull into answer-style results.

Shopify checklist

• Titles and metas set on Products + Collections
• Collection intro copy added
• Product description structured and scannable
• ALT text on key images
• Blog posts link to collections and products
• Schema is not duplicated across theme and apps
• QA: canonical, indexability, no accidental noindex

3) Wix

Step-by-step: on-page SEO in Wix

Step 1: Run the SEO Setup Checklist

1. Open SEO Dashboard
2. Complete essentials:
   • Connect domain
   • Indexing readiness
   • Basic site info (business name, logo, social)

Step 2: Set page-type templates (this is a big time-saver)

1. Go to SEO Settings
2. Set defaults for:
   • Main pages
   • Blog posts
   • Product pages (if using Wix Stores)
     
3. Use title and meta patterns so every new page starts with good defaults

Step 3: Optimize a single page

1. Open the page → SEO settings
2. Write:
   • Title tag with primary keyword
   • Meta description with CTA
3. Ensure headings are structured:
   • One H1
   • H2s answering buyer questions
4. Add internal links inside body copy

LLM-friendly upgrade for Wix

Add a “quick summary” block near the top and a small FAQ near the bottom. Keep answers short and clear.

Wix checklist

• Setup checklist complete
• SEO templates set by page type
• Unique title/meta on key pages
• One H1, clean H2 structure
• Internal links added
• Images have descriptive ALT text
• QA: page is indexable, canonical correct

4) Drupal

Step-by-step: Drupal on-page SEO

Step 1: Enable Metatag
Ask your developer or admin to enable Metatag and related options.

Step 2: Set defaults by content type

1. Configure Metatag defaults for:
   • Basic pages
   • Articles (blog)
   • Services (custom content type if you have it)
2. Add templates for title and meta description patterns

Step 3: Optimize each page
On each page, confirm:

• Title tag includes primary keyword
• Meta description includes benefit + CTA
• H1 and H2 structure is correct in the page body
• Internal links are added intentionally

LLM-friendly upgrade for Drupal

Add a consistent FAQ section format across service pages. Use the same question phrasing customers use.

Drupal checklist

• Metatag defaults set by content type
• URLs are clean and consistent
• Redirects set for any slug change
• Page has proof elements and FAQs
• QA: canonical correct, index rules correct

5) Squarespace

Step-by-step: Squarespace on-page SEO

1. Open the page or post
2. Go to SEO settings
3. Set:
   • SEO title
   • SEO description
4. Ensure headings in the page content are structured:
   • One H1
   • H2 sections for major topics
5. Add internal links inside paragraphs and in “related” sections

LLM-friendly upgrade for Squarespace

Add a short “In summary” paragraph and a mini FAQ. Keep answers direct and non-fluffy.

Squarespace checklist

• Title and meta written on every key page
• One H1, useful H2s
• Internal links added
• Images compressed and ALT written
• QA: not hidden, not noindexed

6) Webflow

Step-by-step: Webflow on-page SEO

1. Open the page settings
2. Fill:
   • Title tag
   • Meta description
   • Open Graph image and description
3. Check headings inside the Designer:
   • One H1
   • H2s for main sections
4. Add internal links in rich text blocks

LLM-friendly upgrade for Webflow

Add a short “Key takeaways” list near the top and FAQ near the bottom.

Webflow checklist

• Title/meta set on key pages
• OG tags set for sharing
• One H1, clean H2 structure
• Internal links added
• QA: indexable, canonical correct

7) Magento / Adobe Commerce

Step-by-step: Magento on-page SEO workflow

Step 1: Fix index bloat first

• Decide how you handle filtered pages
• Ensure canonicals are correct

Step 2: Set templates

• Product title templates
• Category title templates
• Meta description patterns

Step 3: Improve category and product content

• Category pages: intro copy + FAQs
• Product pages: structured description + specs + FAQs
  

LLM-friendly upgrade for Magento

Add structured blocks:

• “What it is”
• “Best for”
• “Specs”
• “Care”
• “FAQs”

AI systems love predictable structure.

Magento checklist

• Canonicals correct
• Filter pages handled intentionally
• Templates applied for metadata
• Category copy is not empty
• Schema validated, not duplicated

8) HubSpot CMS

Step-by-step: HubSpot on-page SEO

1. Open your page or blog post
2. Update:
   • Title tag
   • Meta description
   • Headings
3. Add:
   • Internal links to service pages
   • Proof blocks (testimonials, logos, process)
     
4. Ensure blog template has a consistent structure:
   • Summary
   • Sections
   • FAQ

LLM-friendly upgrade for HubSpot

Add short answers, FAQs, and a consistent “summary” block across all posts.

HubSpot checklist

• Titles and metas written intentionally
• H1 and H2 structure is clear
• Internal links connect content to money pages
• FAQs added where relevant
• QA: page is indexable, canonical correct

9) BigCommerce

Step-by-step: BigCommerce on-page SEO

1. Product SEO:
   • Write page title using keyword + product + brand
   • Write meta description using benefit + trust + shipping hint
2. Category SEO:
   • Add unique intro copy
   • Use clean, descriptive URLs
3. Internal linking:
   • Blog → categories
   • Categories → products
     

LLM-friendly upgrade for BigCommerce

Use structured product content:

• Quick summary
• Benefits
• Specs
• FAQs

This improves both conversions and extractability.

BigCommerce checklist

• Product titles and metas are written, not generic
• Category intro copy exists
• Internal links connect content to products
• Schema is clean and not duplicated
• QA: indexable, canonical correct